#4 QR Codes
First of all, I think we should talk about what QR codes are and why they are helpful. If you are already convinced, skip the next paragraphs.
QR codes have been around since 1994. They were invented by a Japanese company called Denso Wave, which is now a subsidiary of Toyota.
They are special types of barcodes that you can scan with your smartphone camera. They look like a set of black and white squares arranged in a pattern. When you scan them, they can take you to a website, show you a message, or even make a phone call.
For marketers, QR codes can be really useful because they make it easy for people to find out more about a product or service. For example, if a company puts a QR code on a poster for a new movie, someone could scan it and be taken to the movie’s website. Or, if a store puts a QR code on a product, someone could scan it and see a video of the product in action.
So, QR codes are like shortcuts that make it easier for people to learn more about something, and marketers can use them to help people find more information about their products or services.
Adobe Express has a Quick Action to create QR codes quickly and easily.