Sunday, December 3, 2023

Amazon planning another Prime shopping event, report says

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This year’s Prime Day sale begins on July 12, though new reports suggest Amazon is also planning another Prime shopping event for later in the year.

The e-commerce giant told vendors about a “Prime Fall Deal Event,” according to reports from CNBC and Business Insider.

The exact date for the event is unclear, although Business Insider said information sent to vendors suggests October as the likely month for the online shopping event. Later and it would risk clashing with Cyber ​​Monday on November 28, just as the holiday season is in full bloom.

Sellers contacted by Amazon about the fall shopping event told Business Insider that it is expected to feature “frantic sales of TVs, sneakers and other things,” while CNBC mentioned temporary “lightning deals”.

Amazon’s reported decision to add another shopping festival to the calendar comes after the Seattle-based company reported slow growth figures for the quarter ending March 31, with Amazon CEO Andy Jassy citing the pandemic and subsequent war in Ukraine as aggravating factors.

The company will hope a well-publicized shopping event in October will help bolster its bottom line and give vendors a much-needed lift, though with domestic bills rising, many people may be wary of digging up their savings for more. things.

For those who want to save some new stuff, July’s Main Day is just around the corner. Digital Trends will update their pages regularly to bring you all the best deals as they land.

Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. Since then it has become a 48-hour event with a wide range of offers and discounts across a variety of merchandise, including many technical devices. Last year’s Prime Day generated a record $ 11.2 billion in online sales worldwide, according to data from Statista.

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