Sunday, December 3, 2023

Google touts more privacy features at Google I/O

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Google is taking even more steps to help people protect their privacy and keep their data safe.

At this year’s Google I / O conference, the company announced several new initiatives that will help people lock their Google Accounts, remove unwanted information from search results, and control the advertising they see.

Secure your information

Google wants you to know that it has teams working around the clock to fight cyber threats behind the scenes, but it also works to help people who use its services do their part to keep their data safe from hackers.


This includes a new account security alert that will alert you when there are actions you can take to secure your account by displaying a simple yellow alert icon on your profile picture when using programs such as Gmail, YouTube, or Google Search.

Google Workspace customers will benefit improved phishing and malware protection and automatic registration in two-step confirmation.

Taking control of your personal information

Google is also introducing two new tools that promise to give people more control over how their personal information can be found and how it is used by Google’s advertising engine.

While people can already ask Google to remove specific sensitivities personally identifiable information (PII) of Google Search results, such as bank account or credit card numbers, Google is expanding this include many additional types of information. This includes personal contact information such as phone number, email address or physical address and any other information that may present a risk for identity theft that may appear in search results.

Two Android mobile phones displaying screens to remove personal information from Google Search results and personalize advertisements.

This feature is expected to appear in the Google App in the coming months and is also accessible by clicking on the three dots next to individual Google Search results.

Later this year, Google plans to launch additional controls for advertising privacy settings. New My Advertising Center will give people more control over what ads appear on YouTube and Google Search. You’ll be able to choose which brands you want to see more or less, whether you want ads to be personalized based on what Google knows about you, and even the types of ads you prefer to see, such as fitness, vacation rentals. , or skin care. Google will also provide more transparency on how it decides which ads to show you.

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