January 12th is one of the most important days of the year. That’s right- this is Jeff Bezos’ birthday.
While ungrateful marks the milestone with insolence asking the contractor to stop union breakdown, we want to celebrate the joyous occasion with a song: Bo Burnham’s “Bezos I. “
The lyrics tell the touching story of Jeffrey’s dedicated mission to become a technical oligarch. The track was a highlight of Burnham’s Netflix special, Internally, but its legacy did not end there.
Workers come together
The second life of “Besoz I” was a product of timing.
It appeared when countless workers suffered layoffs, pay cuts and health problems. At the same time, Bezos became the richest person of all time and made ego trips to space. After his inaugural tour, he thanked Amazon staff and customers for “paying for all of this.”
TikTokkers quickly hit this economic abyss.
They used Burnham’s song to sound Amazon drivers encouraging natural disasters, warehouse workers to become whipped, and Bezos monitoring their “sheep”.
Many of the videos went viral. One Amazon TikTok truck traveling through floods received more than 10 million views in less than a month, while another Amazon Go store attracted more than 7 million views a day.
@ plantmami5 When Detroit is flooding but you still have to deliver those main packages #destruction #amazon #boburnham #jeffbezos #fyp ♬ Bezos I – Bo Burnham
Not every interpolation of the track was critical of capitalism. Some creators have used the tune to sincerely praise Amazon or celebrate their own success stories. The song was also rewritten in the tedious TikTok “three moods” trend.
In social media, an artist cannot determine the meaning of his masterpiece.
The Bezos generation
Burnham, 30, is an archetypal millennium, but his song has become a hit among Gen Z. (Full revelation: I am also a millennial, though I dislike my generation even more than those who side with it.)
Less than a minute long and infectiously energetic, the track is tailored for TikTok-attached brains. However, that wasn’t the only reason Burnham’s Netflix special was linked to Gen-Z.
The melancholy musical comedy perfectly captures the pandemic life that has overwhelmed the popularity of TikTok.
The show was filmed within the confines of a single room, depicts depression and explores our strained relationships with technology. It’s no surprise that it resonates a generation that spends so much network time and has high rates of mental health fights.
Such things do not seem to affect Bezos. Indeed, the The 58-year-old can look forward to celebrating his birthday with countless future generations. Like every other horror story antagonist, he knows that true evil never dies.
In Burnham’s words:
Come on Jeff, take them! … .. * CRY *…
Source
Thomas Macaulay