Sunday, December 3, 2023

How to Authentically Market your Brand in a Post-COVID World

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In today’s episode we dive deep into a topic that is crucial in our post-pandemic world: “How to Authentically Market Your Brand.” To help us navigate this topic, we’re joined by special guest, Jon Ferrara, CEO of the influential CRM platform, Nimble.

In this episode, Jon shares with us his journey into the industry, the ups and downs he faced, and how these experiences shaped his approach to entrepreneurship and marketing. His story is a powerful testament to the power of resilience and the importance of staying true to your vision, even when the road gets bumpy. Whether you are an established business owner or a startup, there is a wealth of insight to gain from Jon’s experiences.

We also dive into the subject of Customer Relationship Management (CRM) systems, a crucial tool for any modern business. At the recent Atomicon event, I was reminded first-hand of the benefits CRM brings, remembering how I met my relationships and helping with follow-up. Jon, with his years of experience at the helm of Nimble, offers some invaluable perspectives on why every business should consider adopting a CRM.

In this increasingly digital world, authenticity and vulnerability take center stage, and Jon couldn’t be a better guest to discuss this. We talk about the importance of these characteristics in marketing, how they help build stronger connections with customers, and how they play a role in establishing and business success and resilience. So tune in for an engaging discussion that explores the intersection of technology, marketing and humanity, and learn how to authentically market your brand in this post-COVID world.


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