Social media has changed the way people interact with each other, although the battle between organic and paid social media is still in full swing.
Organic posts are still a powerful way to gain followers and keep likes on a brand’s page.
Although the impact may not be as high as before, they are still more desired by users than paid posts, as our guest points out. The important difference, however, is that it has evolved from just a one-way street to a two-way communication. Brands need to focus on building relationships with their followers to keep them engaged.
If you get frustrated with the lack of commitment, low achievement and poor results, Dorien Morin-van Dam will help. She is a good friend we met over seven years ago at Social Media Marketing World. She will show us why organic social is NOT dead and what we can do about it!
Let’s jump in!